Hyde Park
Winter Wonderland
The UK's largest outdoor Christmas market
Winter Wonderland is the UK’s largest outdoor Christmas market, held annually in Hyde Park, London, and attracting 2.5 million visitors over the course of a month. Managed by IMG, the event features Christmas markets, rides, bars, VIP experiences and themed zones. It requires close coordination with Royal Parks, police and event management teams to support safety and a smooth visitor experience.
A temporary network connecting the whole event
A long-standing client of one of PMY’s legacy brands for more than a decade, Winter Wonderland relies on PMY’s event technology expertise to deploy a comprehensive temporary network overlay. The network supports high-speed Wi-Fi, audio ‘voice of god’ announcements and CCTV surveillance.
Its backbone comprises 4 km of fibre and 57 km of ethernet cabling, connecting 7,000 end devices through wired and wireless connections.
Real-time occupancy insight with Optic
In 2023, PMY introduced Optic, an intelligent site exit counting system that delivered real-time occupancy tracking and integrated with IMG’s ticketing partner, SeeTickets.
Live, accurate site occupancy numbers enhance security, crowd management and ticket sales. Post-event reporting with detailed egress pattern analysis helps optimise future staffing and operations.
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